Email Optimizations to Increase Your Click-Through Rates

February 9, 2016

Have you been having no luck with your email marketing? Have you been creating the most amazingly looking e-mailer with careful consideration of the subscribers list, sending them and waiting for the output anxiously only to find a zero click through rate? For email campaigns, click through rates are the second most important metric, second only to open rate. It can be really disheartening to get a very good open rate and then failing to get any click through rate.

With over 100 billion emails being sent every day, it can be extremely difficult to stand out from the herd. A great email entices the readers in and gets them to click. But it is easier said than done. Email campaigns comprise of so many things and so knowing what you needs to do to increase the click through rate can be difficult. Well, if you are having email optimization issues, this post is right up your alley. Check out some of the best ways to optimize your emails to increase click through rates.

Go for lists!

The lists emails contain tips, tricks, points, etc., organized in numbered lists. Numbered lists are easy to scan and understand which improves the likelihood of click through rate. They also makes for attractive subject lines.

Ask Questions

Asking questions are a great way to engage people and so you could add question mark in subject lines of your email campaigns to increase engagement. However, keep away from questions like “how to make $1000 in 4 hours” as these kinds of email land straight into the spam folder.

Focus on Buyer Interests

Remember that your recipient needs to find some value in the email to click through it and that can only be done when you know your buyer’s persona, segment your email list and send tailored e-mailers. For instance, if a particular group of your subscribers play golf, mentioning about golf can increase the likelihood of the click through rate.

Timing is the Key

You need to make sure that when your emails are opened, they aren’t done in hurry as that would decrease the likelihood of clicks. Ensure that you take care of this element as strategic timing is the key when it comes to CTR. For instance, emails related to food could be sent just before the lunch hours on weekdays or before the dinner time in the evening.

Add in Trigger Words

What comes to your mind, when you hear the word ‘sale’? Don’t you feel like buying something, already? Such is the power of trigger words. They evoke emotional response and if used in right ways can increase click through rate.

Call to Action is a Must

How would your target market know that they need to take an action? Call to action have the power to drum in a sense of urgency which could lead to better CTR.

Be Specific

No matter how beautiful your email may be, if it needs to be scrolled down a lot, no one is going to read it. Get to the point and let your customers know what you are up to in the subject lines itself.

Be Clever

Clever content that are funny, informative and fun have better click through rates. Add in rhymes, word plays and play with design to encourage the viewer to click.

Give Incentives

Offering incentives like discounts, offer, etc., tend to increase CTR for obvious reasons. Emails like ‘click to avail 10% off”, “special offers” offer incentives and increase the clicks.

Incorporating these tip would your email click through rate. Do you have any more tips that you employ to increase your email click through rates? Share your thoughts with us in the comments section below!